One thing I'd really like to get better at is using social media as a more effective marketing tool. Last year I did an on-line marketing challenge that gave all sorts of great tips. One of the best things that came out of it was setting up a Twitter account, which previously I hadn't had. I was super stoked about it, but now nearly a year later...it is sitting and languishing. I rarely post on it, so it's out there collecting cyber dust. And to be honest, I'm not sure how it's that much different than Facebook, other than you're limited to the number of characters you can use in a post. I'm sure I'm missing the point because I don't understand how it really works.
The same for my Facebook account. I rarely check that either. The biggest issue I have with Facebook is when I first set up my account, I did it as a personal account. What I needed to do was set up an author page. Does anyone who is more Facebook savvy than me know if I can switch it?
And will switching cut down on the endless stream of day-to-day from the hundreds of friends I have? I don't want to offend anyone, but what I'm looking for is a way to promote my books, not look at pictures of everyone's cats, babies, birthday parties, etc. I totally don't even know enough to know if having any author page would cut out the zillions of personal posts. Is there a way to use Facebook for strictly promo and not get an endless stream of everyone else's life?
Because I just can't keep up. There just aren't enough hours in the day. I am sorely tempted to go completely off-line with my Facebook account. I think, but again I'm so not up on how it all works, that I can put a 'hold' or 'stop' or 'freeze' on my account or something like that until I figure out how to switch it over from a personal page to an author/business page...if it's even possible to do that. Maybe I need to just 'erase' and start completely over. I just don't know.
What I need, me and every other author out there I'm sure, is a fresh approach. What's going to make me stand out from everyone else out there? I tried a promotion for my New Year's Eve release last year, but it didn't really pan out. I think I fell about 995 short in my #sellathousand 'challenge'. But in a sense, I don't consider it a complete failure. It got me to try something different as a way to reach readers. And as part of the promotion, I joined a few Facebook groups strictly for promoting books, which were great while I was running my contest and 99c book sale. The sale part of the promotion seemed to work better than trying to sell a thousand of a single title. I may try putting some of my others titles on sale in the near future, to see what kind of results I can garner.
What I need is to set aside time to really work at promotion. Part of the problem is I think of my writing as a hobby, not a 'real' job. Which means that other things in life always come first and take precedence over my writing. I know I'm not the only one. Everyone is busy and has a million things going on. I think I used to be better at balancing everything. I'm not sure what changed. Maybe just my attitude.
I don't mean to sound whiny...and I apologize if I do. What I'm really looking for here is to know how you use social media. Do you post on Facebook or Twitter everyday? Do you find there are certain types of posts that tend to draw more attention? How do you deal with the non-writing posts of Facebook? I'm not looking to steal anyone's unique and original ways of promoting, but if you're willing to share some tried and true strategies you've used, I'd be eternally grateful.
Until next time,