Monday, August 14, 2017

Ana's Editing Progress

Ana muses on her editing progress.

I'm going through Stormy Hawkins for the fourth, and, I'm told, final time. And, I'm still finding things to change.

I've fixed all the formatting things: Oxford commas, two hypens instead of an em-dash. I learned that 'blonde' is used only to refer to a blond-haired woman.

This morning, I re-read my first sex scene to be sure that what I changed last night still makes sense. (The sentence where they roll over so she's on top got edited out somehow in the first three rounds of edits.)

Now I'm checking a later love scene that ends with misunderstanding. I realized, in last night's read-through, that I could bolster the scene's twist by adding in a reference to a pivotal scene at the story's midpoint, a recollection of dialogue between the heroine and a minor character that propelled the heroine into chasing after the hero she's just rejected.

This addition never occurred to me before, but I feel 99% certain I need to add it. This means I will have to do another read-through, but that's the way it goes. The SoulMate editor says what I send back is IT.

So I have a question for you more experienced authors: Does the debate to tweak things ever end?


Monday, August 7, 2017

Roadblocks and Detours

Debra is facing a dilemma.

Believe it or not, this is the last week of summer vacation for me. I'm really trying to figure out where the time went. I mean, wasn't it just June for Pete's sake? I feel like I've had a fairly successful writing summer in that I made quite a bit of progress on my WIP and I've been trying to get myself out there more by making regular use of my Twitter account, visiting other blogs, and even put my Fourth of July book on sale for the month.

However, as everyone knows, the writing road is not always a straight one. It's often filled with roadblocks and detours. And I had plenty of those this summer, too.

I started really getting serious about my writing in the middle of June. Before that there had been a long, long, dry, dry spell. I'm talking like time measured in almost a year, not months. But I started grooving again and was really pleased with the progress I was making on my WIP. I wasn't necessarily aiming for a particular word count each day, just making sure that I sat down and wrote something. Most days, I was recording anywhere from 500 to 2,000 words. Not too shabby. I was pretty pleased and well on my way toward meeting my goal of finishing this story over the summer.

And then, BAM. Roadblock. In the middle of July I got sick. Bronchitis, laryngitis, and pink eye. Fever. Chills. Hacking cough. You name it. In the middle of summer!! It was awful. I was totally down for the count. I literally laid on the couch for ten days, not having the energy or motivation to do anything else except watch tv. (I had a mega "The Office" marathon. I think I watched three or four entire seasons.)

But eventually I started feeling better and got back into a normal routine...although believe it or not, I still have a lingering cough and a slightly scratchy voice...and was once again making progress. I'd lost a bit of momentum, but still felt I could meet my goal of finishing my 65,000 word story. From there I planned to print it out so I could do several rounds of edits, send it to a couple beta readers to gather their opinions and insights, and then send off a query to a new (for me) publisher.

Then, just when I thought I was on the right path again...FORK IN THE ROAD. I was aiming for a 65,000 word novel. I've been so used to writing novellas, that writing a full-length was a bit of a challenge for me this time around. It was going to be stretching it to reach that 65K, but I was confident I could do it. And then I looked at the submission guidelines for the publisher I was considering. Turns out they want novels 85,000 to 100,000. (Now, yes, granted, this is my fault for not checking sooner. Although I swear I did check once upon a time and it said 65,000. But maybe I was just thinking of my current publisher. Who knows?) To say I was discouraged was an understatement. I lost any and all motivation to write and let the mss sit once again. Eventually (about a week later) I got over myself and sat down to finish the darn story.

Anyway, now I'm faced with a dilemma, and I'm not sure which direction to go. My story is for all intents and purposed finished. There's a beginning, a middle, and a happily-ever-after ending. It's at 63,000. There are a few scenes I'd like to add to here and there, which will bring me to what I thought was the magic number of 65K. I can still follow those first two steps. Polish it up. Get a few beta opinions. And then submit it to my current publisher (that I really, really love...don't get me wrong.)

But I'd envisioned something a bit different for this one. Stepping out of my comfort zone and putting myself and my story out there. Just to see what happens. But to do that, I'm going to need to add at least 20,000 words to my story. That is A LOT of words. I mean, it's an entire novella. This wouldn't simply involve adding or extending scenes, this is adding a whole ton of content. Not just extending the story, but going back to various places in the middle and creating new scenes, chapters, and interactions.

I don't know if I have it in me. I know I won't have the time to write like I have been. Like I said, I'm back to school next week. I'd love to think that since I'm back in a writing routine, I'll at least be able to clock something each night. My writers' group is doing this great challenge, too, which is wonderful motivation. It's the 90 words for 90 days challenge. (#CN90wordsfor90days) Starting August 1 and going through October 31, the idea is to write at least 90 words everyday. There's a chance for a prize at the end for those who accomplish it. It's definitely helping me to stay motivated at the moment, let me tell you. I'm I'm still averaging about 1200 words per day at this point, so the 90 I can do standing on my head...most days.

But, like I said, I'm stuck trying to figure out which direction to take with this book now. If I go one way, it's super exciting to think I might be close to finishing it. If I go another way, it's super daunting to think about creating so much more plot. At this point I don't need to rush...even though summer is over, I can take my time in attempting those additional 20,000 words. But come December it will be a year since I've had a release. And who knows how long the process will take, if I even would get a contract from this new publisher, to get this book in print.

I'm stuck. I honestly don't know what to do. Any thoughts? Advise? Sarcastic comments? Smart aleck remarks? Any and all would be appreciated.

For now, I'm going to get out my lap top and clock those 90 words right now.

Until next time,

Happy Reading!

Debra
www.debrastjohnromance.com

Wednesday, August 2, 2017

Two down (or up?), seven to go!

Paula’s novels are being re-released – gradually!

Last April, I received the shock news that my publisher, Rebecca J. Vickery, was closing down due to ill-health. Of course I understood why she had (very reluctantly) made this decision but I was still devastated. I’ve been with her for over 5 years, and she and her team have been the most supportive and friendly people any writer could ever wish to work with.

My major problem, of course, was what to do with my books. Several people encouraged me to self-publish them, but for various reasons I didn’t want to do that. My first reaction was to try a British publisher and I sent two books to them. However, when I discovered it could take up to a year for each one to be re-published, I withdrew them. No way was I going to wait for up to nine years for all my books to go online again!

To cut a long story short (including three months of uncertainty - and despair at times), I was over the moon when, with Rebecca’s help, I linked up with a new publisher. It was still a sad day when all my books were taken down from Amazon on July 19th, prior to being transferred to their new home with Fire Star Press, an imprint of Prairie Rose Publications, but I received a wonderful welcome from Cheryl, Livia, and Kaye.

They decided to re-publish my Irish novels first, as the ‘Mist Na Mara’ series. Anyone who has read the novels will know exactly what Mist Na Mara is! A flurry of activity followed, and I’m thrilled to report that the first two books in the series went back up online yesterday, with stunning new covers designed by Livia.


The cover of the third in the series is already done, and the fourth will follow. My other five books will be phased in after this – and at least it has given me the opportunity to do some re-editing – I can never resist tweaking and tightening, although without changing any of the actual stories.

So I am entering a new chapter in my writing life. I will always be grateful to Rebecca, who became a friend as well as a publisher (and we’ve both said we will continue to keep in contact) – and I look forward now to working with Cheryl, Livia, and Kaye.

My books are currently featured on the Fire Star Press blog https://firestarpress.blogspot.co.uk/2017/08/new-release-irish-inheritance-and-irish.html (please pop in and leave a comment for me!)

and if you find my photo on the Prairie Rose website and click on the Q&A, you’ll see my answers to Livia’s interesting questions: http://prairierosepublications.com/

Tuesday, July 25, 2017

Thank You!

Jennifer has a new book release...

It’s been an exciting week for me, as Addicted to Love released on Friday. I’ve had such lovely support from friends, family and fellow authors. I’ve watched stats rise, seen tons of re-tweets and Facebook posts and I’m almost at the point where I’m sick of myself.

But not of my book, never my book. This is the first book I’ve published after a long dry spell. That dry spell was partially of my own making and partially due to circumstances beyond my control. It was filled with stress, self-doubt and dashed hopes. With this publication release, though, I am once again filled with purpose.

I also am filled with extreme gratitude for everyone who has wished me well and hammered home what a lovely community of romance writers we have.

So thank you!

And if you’ll indulge me one last time, I’m going to do a quick promo:

Blurb: Dan Rothberg struggled after an accident killed his wife and he nearly lost custody of his daughter. He can no longer allow himself to get attached to anything or anyone. Until he meets Hannah.
Hannah Cohen is a young executive with a meddlesome grandmother and a troubled brother. She’d like nothing better than to find her own Mr. Right, after too many Mr. Wrongs. A sexy older man with a teenage daughter was never in her plans.
As they navigate their relationship through adolescent attitudes and grandmotherly interference, they realize age is just a number and love can be right in front of them. But when the terrible truth of Dan’s former struggles is exposed, Hannah must decide if she can get past his deception and allow love to conquer all.

Buy Links:
The Wild Rose Press: https://catalog.thewildrosepress.com/all-titles/5133-addicted-to-love.html?search_query=jennifer+wilck&results=2
Amazon: https://www.amazon.com/Addicted-Love-Serendipity-Book-1-ebook/dp/B071HZQS4S/ref=sr_1_1?ie=UTF8&qid=1499096714&sr=8-1&keywords=jennifer+wilck
Barnes & Noble: https://www.barnesandnoble.com/w/addicted-to-love-jennifer-wilck/1126454796?ean=2940157486310

Kobo: https://www.kobo.com/us/en/ebook/addicted-to-love-13

Thursday, July 20, 2017

Progressing while waiting

Ana reports...on waiting... and on progress

Two weeks, and I'm still waiting for promised Stormy Hawkins edits to arrive from the publisher.
I've not seen the cover, as well, but I do have a release date. September 27th.

I'm trying to stay calm. Stormy was rigorously edited before submission and acceptance, but I'm sure there will be changes and tweaks. Hopefully not to many.

I've gnawed some fingernails and started on my author website. I wrote a bio and decided to have a gardening and a recipe page on the website--to add content. I hired a graphic artist to design a website logo-banner. She'll also format one for Twitter and Facebook.

The under construction website is linked already to this blog. I clicked the header and was whisked to here like magic.

So some progress to report.
And some waiting.

Sunday, July 9, 2017

A Work in PROGRESS

Debra is making good headway on her WIP.

It's been a good writing summer. Something that hasn't happened in a while. Last time I posted I was excited to report that I'd begun writing again, picking up a WIP that had been languishing. I am proud to say I've written almost every day since then. My word count is up to 48,700 with a target of 65,000, so I am extremely pleased with my progress. When I picked it up again in June, I was at 23,100. So in a little less than a month, I've recorded approximately 25,000 words.

Some days it's easier than others and I know just what scene I want to work on and where I'm going with the story. Other days it's a bit more like pulling teeth. Difficult and painful, but in the end I get there and am happy and relieved with the end result. Today (Sunday) I wrote about 1,500 words of a scene that I knew I wanted to include in some way, but hadn't exactly figured out how it was going to move the story forward.

I have been writing a bit piecemeal and not in chronological story order, and I was wondering how everything was fitting together, so I took a couple of days to do a read-through of what I had down. Other than that, except for a few tiny rereads just for continuity information, I've been writing and not rereading, editing, or revising. I think it's working well.

Once I've reached my word goal, I'll do a full read-through and begin the editing and revising process. I'm also planning on snagging a few beta readers for this one. I have a few questions in my mind about the story already, and I'd love the opinion of a reader or two. This will be a new step for me, so I'm nervous and excited at the same time.

In the meantime, I've also been trying to be more active with other aspects of my writing career, while I have the time here in the summer. My book Fourth of July at The Corral is on sale for #99c in the month of July. I've been posting and advertising on various outlets for that. And I'm also trying to be more active with my Twitter account. I'm trying to post something every day, although I don't always accomplish this. I've been posting new release blurbs from fellow Roses and sometimes just a what I'm up to at the moment type thing. I'm refraining from posting 'buy MY book' Tweets every day, but have plans to sneak those in too. At the moment, just trying to build a following and make sure my account isn't sitting there inactively. I'm still on the fence about Facebook, but I've posted a few personal and authory things from time to time there as well.

So, all in all, I'm having a lot of fun being an author again this summer. It's been a while since I've felt like one.

Until next time,

Happy Reading!

Debra
www.debrastjohnromance.com

Tuesday, June 27, 2017

Trying Something New

Jennifer talks about a new social media tool…

As authors, we are always looking at new ways to promote our books and I’m no exception. This time around, I’m trying to be selective in how much I spend and what I do. I plan to really analyze what results I get and determine which strategies worked and which didn’t. That’s not to say I’ll be able to repeat any successes or avoid any failures, but I’m trying.

One of the things I’m trying this time around is Thunderclap and Headtalker campaigns.

Does anyone remember the shampoo commercial from the 1980’s—you tell two friends and they’ll tell two friends and so on (if not, click here to see it)? Basically, that commercial proved that your sales can increase exponentially the more people you tell about your product.

Enter Thunderclap and Headtalker. You create an announcement on their website—for me, my announcement is the release of my new book. You give it a title, a link, a photo and a little information, as well as a date the announcement is to appear and a goal of how many people you want to help you spread the news. Then you share that campaign with people. Those people click on the social media platform they’re willing to use to share your announcement. If you reach your goal (mine is 100 people sharing my announcement), the site automatically sends it out via the social media outlets people have chosen.

For mine, I am announcing the release of Addicted to Love. I set my goal at 100 people, and I’m setting the announcement to appear on July 21, release day. So far, I have 52 people signed up to help share my announcement using Thunderclap, and 26 people signed up using Headtalker. I have joined a couple of Facebook groups dedicated to publicizing these campaigns. Basically, I agree to sign up for yours if you agree to sign up for mine. The result is that my reach is much greater than if I just tweeted or put an announcement on Facebook or whatever myself. In fact, right now, my reach through Thunderclap is 118,000 people. On Headtalker, it’s 971,000. Those numbers are based on the people who sign up to help me promote, and the number of followers they each have.

It’s free. It’s easy. If I don’t reach my goal, the announcement isn’t made through those venues. But I can still announce on my own, using my friends, etc. So there’s no downside. I’ve attached the links below for you to help me if you’d like. Having helped other people do this, I have learned that there is no problem giving Thunderclap and Headtalker access to my accounts—they don’t post anything else other than what I’m specifically signing up for and they don’t send me spam or anything.

So if you’d like to help me out, I’d love it. And it will also give you a chance to take a look at these two methods of making use of social media. You might find you want to give it a try the next time you’re promoting something.





Tuesday, June 13, 2017

Back in the Saddle

Debra is FINALLY writing again.

It's been a long, long, crazy long dry spell. But I've been back at writing this week, and I'm thrilled. Don't get me wrong...it's not like I've pounded out an entire novel in the past few days, but for three days in a row I've written about 1000 words per day. This may not seem like a lot, but for me, it's huge. I haven't written anything this regularly in what seems like forever. In definitely over a year.

What's more, I'm motivated. I'm in the fun phase where I think about my story all the time, so that when I sit down at my computer, I'm able to put words on the page...not stare at the blinking curser, page up and down, reread certain parts, add a word or two here or there. I'm actually writing paragraphs, pages, entire scenes. And it feels great.

The story I'm working on is "The Cowboy and the Princess". I started it a while (a loooooooooong while ago) and it's kind of just been sitting there. I'm aiming to make this one a full-length, eligible for print novel. At the moment, its word count is about 25,000, so it's not quite one-third of the way there. But I know where I'm going with it, and I know kind of how I'm going to get there, and I'm sure the rest will happen along the way as it usually does.

It's been a long time since I've worked on a full-length. My last six releases have been novellas. Getting back into writing a full-length has been interesting. There's a lot more introspection that needs to happen. A lot more internal dialogue. Which is great for really digging deep into a character's psyche. Perhaps a bit more description. And some very fun secondary characters to help move things along. (Sometimes I think they're more fun to write than the main hero and heroine...)

My biggest 'problem' at the moment is I think I'm channeling too much of my favorite romantic-suspense author. I've been reading her obsessively. With her new release out, I felt the need to reread the entire series (8 books) up until that point, plus two other books of hers from a different series. I liked the new story so much that I'm in the processing of rereading it for the second time in the space of a week. Like I said, I'm a bit obsessed. So I find myself sometimes writing in her style instead of my own. Which is why I usually don't read romance while I'm trying to write one. I swear, as soon as I'm done with this reread, I'm picking up a YA fantasy featuring dragons. And while it sounds like an enjoyable read, it's a far cry from my writing wheelhouse, which is a good thing.

My goal is to finish this book this summer. If, and that's a big IF, I continue along my current trajectory and word accumulation each day, I should be able to do it. I'm sure there will be days I write less, but hopefully there will be days when I write more which will balance things out.

Another goal, okay, maybe more of a thought, I have is to possibly branch out and submit this story to a different publisher. Don't get me wrong, I absolutely love, love, love writing for The Wild Rose Press, but I almost feel like I want to challenge myself to see what happens somewhere else. If I could push myself to go a little outside my comfort zone and put myself out there.

So, there you have it. I feel a little bit like my author-self has come into her own again...at least making an appearance that makes me feel like the author I am.

Until next time,

Happy Reading!

Debra
www.debrastjohnromance.com





Friday, June 9, 2017

What Makes a $100k Author: Written Word Media Survey Results



To read graphs (which didn't copy and paste) go to 

         June 7, 2017
           
            by Ferol, COO of Written Word Media
Last year we conducted an extensive author survey to tease out the strategies and tactics successful authors were using to achieve their success. It was one of our most popular posts in 2016 so this year we did it again! Last year, we focused on emerging authors and financially successful authors, isolating what the financially successful authors do differently than the emerging authors. This year we tweaked the survey to reflect changes in the publishing industry while also revisiting many of the same questions from last year. Thanks to everyone who completed the survey. We (literally) could not have written this post without you.

Introduction
Last year we looked at authors earning over $5,000 per month vs. lower earning authors to tease out the differences. This year, we compared authors making over $100,000 in a single year vs. authors who earn less than $500 / month from book sales.  We’ll call these two groups 100Kers and Emerging Authors. The following article will examine the differences between these two groups of authors with an aim towards helping authors get to that $100k goal. Approximately 11% authors surveyed fell into the 100K bucket, so it’s a pretty exclusive club but also one that is within reach.
100kers = Authors who have made $100,000 or more in a single year from book sales
EAs = Emerging Authors who earn less than $500 / year from book sales.
Disclaimers
The article below is based on self-reported data from our Authors. Authors are, on the whole, an honest group and we are trusting their input for these results. If you are a market research professional or statistics professional, take a deep breath. We are drawing conclusions based on survey data, not doing heavy statistical analysis. Some of the findings run into the causation vs correlation challenge, and in those cases we do our best to tease out the relevant takeaways.

Finding #1: Success Takes Time
We wanted to look at the amount of time an author has been writing, but since that’s a tricky question, we focused on the publication date of their first book as a proxy for how long they have been in the publishing game. 88% of 100kers have been writing more than 3 years, compared to only 59% of Emerging Authors. On average, that means 100kers have just been at this longer. Experience counts for a lot and emerging authors shouldn’t get discouraged. It takes time to build an audience for your books.

Finding #2: Indie Publishing is a Viable Pathway to Success
We wanted to know if there was any correlation between how an author was published and whether or not it got them to the 100k club. The results were pretty surprising to us. Of all 100kers none were purely traditionally published.  To be fair, only about 5% of overall respondents were solely traditionally published (James Patterson did not take our survey), so traditionally published authors didn’t make up a big part of the surveyed audience, but none of them were in the 100K club.
Of the 100kers surveyed, 72% were indie and 28% were hybrid. Publishing Independently rewards authors with higher royalty rates which means it is easier to start generating meaningful revenue when you self publish. The Author Earnings reports are showing a trend in which indie authors are taking share from traditional publishing, despite the fact that titles of indie books are priced lower than traditionally published titles.  In May 2016 Author Earnings also reports that “the vast majority of traditional publishing’s midlist-or-better earners started their careers more than a decade ago. Their more-recently debuted peers are not doing anywhere near as well. Fewer than 700 Big Five authors authors who debuted in the last 10 years are now earning $25,000 a year or more on Amazon — from all of their hardcover, paperback, audio and ebook editions combined. By contrast, over 1,600 indie authors are currently earning that much or more.” The takeaway here is that publishing as an indie author may be the most viable path to financial success.
Looking at the graph below, you’ll notice that there was a much higher prevalence of Hybrid Authors among 100kers than Emerging Authors (28% vs 17% respectively), which means a lot of the 100kers have signed a publishing contract for at least one of their books. This can mean two things: 1) For some authors, publishing as an indie enables them to then get a contract with a traditional publisher. So indie comes first and traditional publishing comes second. Anecdotally, we’re hearing from publishers that they are looking for authors who already have a track record and a reader following before they extend traditional publishing contracts. So this lines up. It can also mean that 2) some authors who have traditional contracts are then subsequently publishing as an indie due to the higher royalty rates and earning power an author achieves as an indie. This means that publishing independently gives authors a greater opportunity to make more money from their books and achieve monetary success. As we wrote about earlier this year, hybrid publishing gives authors the perks of both paths: access to the support that a publishing house provides while also earning higher royalties per book on the sales of their independent titles. Many very successful authors are taking advantage of this “best of both worlds” scenario to facilitate success and earn more.


Finding #3: The Great Wide vs. Exclusive Debate is not Settled
The term ‘going wide’ is used to describe authors who have books available on multiple retailers (for example, Amazon, iBooks, Kobo, Nook, etc..). They are available through many stores, so they are casting a ‘wider’ net. Compare this to authors who have books in KDP Select, where those books are required to be exclusive to Amazon (for more on this read our article What is KDP Select). The pros and cons of being Amazon exclusive is a big topic of conversation among the author community. Overall, more people in both groups chose KDP Select over going wide, but the breakdown was the same in both groups. This means 100kers are not doing this differently than EAs. The takeaway here is that the choice to go wide or stay with Amazon doesn’t change your probability of making it to the 100k club. 100kers are doing the same thing emerging authors are doing here, experimenting. Knowing your audience and having a solid marketing plan has a larger impact on success than KDP Select enrollment alone.

Finding #4: 100kers Have Professional Covers and pay less than $1,000
Last year we found that 68% of financially successful authors spent over $100 per book cover. This year we found strikingly similar results. 68% of 100kers spent more than $100 on book cover design, whereas only 44% of Emerging Authors spent more than $100 on their cover. Interesting to note, this percentage of Emerging Authors moved up from last year when only 39% of emerging authors dedicated that much money to cover design. This indicates a trend that Emerging Authors are starting to spend more on book cover design. We’re happy to see this, as we know book cover design is a hugely important factor in determining a book’s success. Another interesting note, NONE of the 100k club spent more than $1,000 on a book cover, which means that there is a reasonable cap on what authors should be paying for this service.

Finding #5: 100kers Almost Exclusively Have Professional Editors
The results here were crystal clear. 96% of 100kers choose a professional to edit their books, and most Emerging Authors made the same choice (56%), but that still leaves a big portion of Emerging Authors who weren’t using a professional editor. In fact, almost 20% of Emerging Authors edit their books themselves. It’s been shown time and time again that having a second pair of eyes read your work helps minimize typos and unclear writing.
How much should you pay for editing? While prices certainly vary based on quality, about half of 100kers spend between $250 and $500 on editing, and 20% of 100kers spent between $500-$1000 for editing services. Emerging authors definitely skewed lower, selecting the bargain price of under $50. However, our takeaway is that 100kers consider editing to be very important, and always pay a professional to button up their novels. If you want to ensure good reviews and a good reader experience, then planning to pay $250-500 for an editor should be in every author’s launch budget. That said, we know lots of authors simply don’t have that money to spend. If you don’t have the budget to pay a professional editor, at least have someone else who is not you do the editing. Authors swapping editing services is a decent option: you edit mine and I’ll edit yours.

Finding #6: 100kers Use Paid Marketing Techniques and Handle Marketing Themselves
At Written Word Media, we’re marketers. We love marketing and we love helping authors with marketing – it’s our jam – so this topic was of particular interest to us. When we looked at who handles marketing for authors, the overwhelming answer was that they do it themselves. For both 100kers and Emerging Authors, over 90% of them report doing their marketing themselves. The only difference is that 100kers can hire some help. 45% of 100kers reporting having a ‘helper’ like an intern or assistant who helps with marketing. This makes sense, once you make $100K, you can afford to hire someone. Learning how to market your books yourself is very important part of the process, but once you have figured it out and have some budget to spare, it becomes a prudent business choice to hire help so you can focus on writing. Here at Written Word Media, we work with lots of Author Assistants who book features with us on behalf of their Authors.
To take the Marketing question one step further, we wanted to know which promotional techniques 100kers were using. In the graph below, notice that 100ers use 3 techniques more than EAs: Discount Deal Sites, Facebook Ads, and Amazon Ads. All of these are paid marketing techniques that require a budget. Additionally, notice that there are 3 techniques used more by EAs than 100kers: In-person signings, social media, and Book Giveaways. All of these are mostly free or very low cost but are more difficult to scale and may not be as effective. The pattern is clear, paying for marketing works, and 100kers have figured that out.
Finding #7: Don’t Quit Your Night Job
Many authors have day jobs to pay the bills. Writing takes time and not everyone can financially afford to take the leap right away. Of Emerging Authors, 66% have a day job (either by themselves or a member of their household) that pays the bills. Additionally, almost 20% of 100kers reported having a day job that supports their writing. Our takeaway is that having a day job or relying on a spouse’s income is pretty typical for writers of all kinds. Work during the day, write during the night, and never, ever quit your night job!

Finding #8: More Hours = More Books = More Success
Emerging Authors spent 19.8 hours per week writing, compared to 100Kers who spent 28.6 hours per week writing. That’s a 46% increase! The 100kers write a lot more than the emerging authors. This is pretty consistent with what we found last year. All that extra writing pays off. When we look at the total number of books published we see a huge difference. The 100kers have on average 30.3 books in their catalog! Emerging authors had around 7 on average. Averages don’t tell the whole story when we looked at the 100Kers the maximum number of books was 63 and the minimum was 7. Which means the 100ker with the least amount of books still had 7 books in their backlist! Spending more time writing yields more published books, which appears to be a successful strategy.

In Their Words
These findings are based on the data, and what we see in the marketplace. We work with over 34,000 authors at the time of writing this post, so we have a lot of experience to draw from. That said, there’s nothing like hearing advice from a peer to lend credibility, so we collected advice from our 100Kers and put some of our favorites below. The quotes are pasted verbatim from the survey results.

Don’t expect to get rich. Don’t expect to sell a lot of your first book. This is a journey.

Write and don’t stop. Get the next book ready, but take your time to make it excellent. Try to write and hold a book in a series so you can release the books more closely in time. And marketing is important, so learn how to do it, but don’t spend all your time doing it.


Commit your body and soul to producing the best work you can. Every reader is precious and connecting with them the most important thing you can achieve.


Being an Indie Author is a profession best done independently. Write what you love, write the way you want to, and forget everything. However, market trends should not be ignored in cover design and book title. Learn the market and how to promote within it yourself. Every aspect of your business. Authors are their own best marketing tool. Don’t trust someone else to do for you want you haven’t bothered to learn yourself.

Use a professional cover and hire an editor. If you can’t hire an editor right away, find a teacher or someone with excellent grammar. Also, when starting out, Kindle Unlimited is probably the best route to go unless you can market heavily and pay for advertising.
  
Write every day. Don’t wait for inspiration. If you were an accountant, you wouldn’t wait until you were inspired to go to work.


Never give up! I was told I could never make it, but I proved everyone wrong. I was rejected by one 300 agents and publishers. And it was a blessing in disguise!!! I now run my own ship and make my own rules. I keep 70% of my earnings! Getting shot down by publishers was the BEST thing to ever happen in my entire life! I wish I could give them a hug! They did me a huge favor and I found indie publishing.