Ana muses on building an email list of readers.
My next author marketing step is to develop a connection with people who have read and enjoyed Stormy Hawkins. I plan to start an email list.
This is a scary proposition, and a recent post by Tim Grahl, called 5 Myths About Email Marketing for Authors, addressed my fears directly.
1. I will not annoy people by inviting them to subscribe to my newsletter. They sign up freely and can unsubscribe easily.
2. I will find interesting and entertaining things to say. I’m a writer. I can imagine--and will refine-- newsletter content that will appeal to readers of my romances.
3. Direct mail will be an effective way to let readers know when book 2 is ready.
4. It will not be overwhelming to send two newsletters a month. One, an author update. The other, some new content.
5. The technology for maintaining subscriber lists and sending newsletters is out there.
As with anything new, it will take time to become comfortable with this process. But it seems like a good plan.