Jennifer is trying a new social media platform...
In my continuing quest to try new marketing things, and while I wait for my galleys to be sent to me, I decided to try Instagram for my author account.
I’m on Instagram personally—I love posting photos of my family or events, and playing with the filters is fun. Because I do post photos of my kids, my account is private—if I don’t know you, and know you well, I don’t allow you to follow me.
But photos are popular everywhere on social media. Posts that include them get a higher reach. Readers like to get a glimpse into authors’ lives. And my publisher said that Instagram is the number one social media platform.
So I created an author account on Instagram—authorjenniferwilck. Not very creative, but there it is. Instead of making the account private, it’s public, so anyone can follow me. I post a photo a day of anything having to do with writing—my books, my blog, my writing space, a book I’m reading. And I hashtag the heck out of everything I post, choosing hashtags that are pertinent and popular.
So far, it’s been fun and seems to be working. In two weeks, I’ve gotten almost 60 followers (weeding out the creepy guys—FYI, if you’re going to use a hashtag with romance, make sure there is a word after romance, like writer or author. Otherwise, you get lots of men who think you’re looking for a date.). They are growing slowly and steadily.
I’m hopeful that this platform will increase my reach and enable me to promote my books to another group of readers. Since I set it up as a business account, I plan to run ads when my book is ready for release. I’ll let you know how it goes, but in the meantime, feel free to follow me!