Tuesday, June 25, 2013

Blog Tour Results


Well, I’m two-thirds of the way through my blog tour with Goddess Fish Promotions and I have to say I’m pretty pleased with the results. They set up a two-week excerpt tour, with each stop offering an exclusive excerpt of my book, as well as my bio and the book blurb. People who comment will be entered into a drawing to win an Amazon gift card and chocolate. I wasn’t required to respond to comments, although I did because I think it’s important to build relationships with readers. This last week is a review tour, where I provided a .pdf copy to five different review bloggers and each one publishes their review on a different day of the week. So far, I received an excellent review today; who knows what will happen with the rest of the days. Commenters are also entered into the drawing I mentioned above.

I haven’t yet seen my sales for the book, and I still don’t understand how to measure hits on Google, but I will say that I’ve reached many more people than I have setting up my own blog tours. And many of the people who commented have followed the tour every day—perhaps they just really like chocolate—but it’s given me a chance to start a relationship with them, and based on the comments back and forth, I’m definitely finding success with that. Several of the people who have left comments have said they downloaded the book based on the tour, or are planning to do so.

I’m seeing fewer comments on the review side of the tour, although I’m still getting them. Some of that could be that I’m not really publicizing the review tour on social media; if I get a good review, I publicize the Amazon review on Facebook and Twitter, that way, it’s a bit of a different announcement from me.

Overall, I think I’d do this again; however, I’d make one significant change. I would not set up my own blog tour right before the Goddess Fish one. I think people get tired of me, especially my Facebook friends, and hearing me plug my book for three weeks in a row, every day, gets a bit old. Next time around, I’ll spread the two tours out more.
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4 comments:

  1. Ana MorganJune 25, 2013 at 5:46 AM

    Thanks for the report, Jen. Promotion is a facet of publishing that we all need to master--if that's even possible, given the rapidly changing dynamics of e-books.

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  2. Paula MartinJune 25, 2013 at 11:25 AM

    Hope it results in lots of sales! I agree that building up relationships with readers is vitally important.

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  3. Debra St. JohnJune 25, 2013 at 5:38 PM

    Building relationships is vital.

    I think maybe using an 'outside' source helps to spread the blogging around. I know when I schedule my own, it seems to be on the same sites everyone else uses, and maybe it's a case of same old same old.

    Thanks for the update! You'll have to let us know if you do see a huge spike in sales!

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  4. JENNIFER WILCKJune 26, 2013 at 10:53 AM

    Thanks guys!

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