Miriam’s Surrender released last week and now I’m in the throes of promotion. Actually, I should have been promoting prior to the release, and I did, but I had some family things going on at the same time and, well, there’s only one of me and only 24 hours in the day, so, promotion frenzy continues.
Most of what I did involves appearing on people’s blogs, in the hopes that their readers, who aren’t my readers, will see my book, or read my blog post or interview and want to buy my book. It’s a fun way to meet other people. I’ve furiously answered a myriad of questions about myself, talked about why I wrote the book, and sent lots and lots of info about it.
I worked with my graphics designer to design book postcards—on one side, there is information on the book and on the other side, there is a recipe that goes with the story. Last time, when I wrote The Seduction of Esther, there was a recipe for hamentaschen (Purim cookies); this time, there is a recipe for Matzah Brei (Passover egg dish). My thought is that if someone collects all of them, they’ll have a cute little cookbook by the end of the series! I send them to everyone I know.
Additionally, I’m working with Goddess Fish Promotions on a blog and review tour, once a week for three months. Last time I did a tour that was every day for a month and it was overwhelming. I’m hoping this will be more manageable and also result in sales. Goddess Fish is associated with LASR (Long & Short Reviews), which usually generates some sales for me, anyway.
Finally, I’m trying something new, which so far, is not particularly successful, but hopefully will be in the long run. Before I was a writer, I was in public relations and I worked on many publicity campaigns for a variety of clients. The goal was long-term exposure. So, I’m trying some of my skills out on myself, and sending information out to publications, not only about my book, but on larger issues, like diversity in romance. Hopefully someone will be inspired to write about the issue either now or in the future and will think of me. We’ll see.
Well, those are my strategies. What are yours?