Paula is curious that a successful novel hasn’t bumped
up the sales of her previous novels.
“Get a back list,” they said.
“Once you’ve written three
(or was that six?) books, and built up a fan base, your earlier books will
sell,” they said.
Well, in my experience (so
far anyway), they were wrong!
My sixth book ‘Irish Inheritance’ took off last April,
after selling slowly in February and March. You may even remember how depressed
I was at the end of February because of the low sales. I’d almost decided to give
up writing, since only a handful of people were reading my books.
From April, however, ‘Irish Inheritance’ has sold steadily. Okay,
not millions of sales but way higher than any of my other books. I won’t go
into the whys and wherefores of that, except to say I have not done any more
promotion and marketing than I’ve done for any of my other books, and I am at a
loss to explain the continuing steady sales, especially on the Amazon USA site.
My publisher’s suggestion was: “The word "Irish" in the title might be the draw factor. Then again, it
might just be that we have hit the very magic combination of great story, right
cover, excellent price, and timely market (which only happens once in a blue
moon!)”.
Whatever
the reason, it is still selling, and so far has garnered 22 five star reviews
and 13 four star reviews on the USA site, plus 20 five and four star reviews
on the UK site, and four good reviews on the Canadian site.
However,
back to my original point. ‘Irish Inheritance’ has been relatively
successful – but has that success had an impact on the sales of my previous
novels? The short answer to that is a resounding NO.
This month, ‘Changing the Future’ is featured in my
publisher’s November Sale, and is being offered at 99 cents. The result? Maybe
a few more downloads than in previous months, but nothing to shout about (i.e less than 5 so far!). My
very first novel, ‘His Leading Lady’
was also re-released this month (with a great new cover), but again, only a
few sales. As for my other 3 novels, the effect has been nil.
It appears, therefore, that
one successful novel does not, despite what the ‘pundits’ say, lead to more
sales of one’s other novels.
I’m not complaining, by the
way! I’m more than happy that ‘Irish
Inheritance’ continues to sell well, but I thought it was worth pointing
out that even the reviewers who have enjoyed this book aren’t rushing to buy my
other books. Well, apart from one reviewer who said, “I had not encountered
this author before but now I can't wait to read more.” I hope he/she does!
I'm still looking for the magic marketing tool!
ReplyDeleteIf you find it, let me know, Jen!
DeleteInteresting observation. I've heard that same advice too. Keep writing and new sales spur back list. Maybe it takes more than 6...
ReplyDeleteThe original figure I heard quoted was 3, but that definitely didn't happen, Katie! Even 6 doesn't seem to be enough to start the snowball rolling. Maybe we just have to keep trying until it happens (if it ever does!). Thanks for visiting!
DeleteThanks for sharing, Paula. I'm becoming more and more convinced that most of the things that "people say" about book marketing are only true for some of the people some of the time - and that's it's anyone's guess why something works when it does.
ReplyDeleteI think you're right, Lori - on both counts! I don't think anyone knows what really works, so we have to keep trying different things - and then try some more! It's an ongoing, very time-consuming, and often frustrating process.
DeleteOurs is not to reason why!!
ReplyDeleteVery true, Margaret - especially as there don't seem to be any answers anyway!
DeleteWow, those are great numbers on sales and reviews for "Irish Inheritance" Paula!
ReplyDeleteI actually found that when the third title in my series was released, my other sales jumped, too. Specifically the first two in the series, but my holiday novellas as well. The one book I can't get a handle on why it doesn't sell is "Wild Wedding Weekend". Those numbers are always low, sometimes nil.
Having a series helps...if people buy one book, they like to have the complete set.
That's good news, Debra, as I've almost finished my second 'Irish' story - Irish Intrigue - and have a vague idea about a third one, for which I already have the title, 'Irish Secrets'. Maybe now I should also start thinking about spin-offs from my other novels LOL!
DeleteSeries sell, I'm told.A third Irish could be a charm, Paula.
ReplyDeleteI can but hope, Ana! But first I have to write it!
Delete