Jennifer bought a Facebook ad…
Rebel Ink Press just rereleased my first book, A Heart of Little Faith. It was previously published by Whiskey Creek Press, but that press was bought out and I got my rights back to my books. On November 10, A Heart of Little Faith was released with more editing (thank goodness) and a new cover.
Unfortunately, the rerelease occurred at a time when I had no spare moments to do any publicity. I was in the homestretch of organizing a fundraising auction and I hadn’t cooked, seen my kids, or slept in weeks. Publicizing a book? Not happening.
Last month, when I went to the writer’s conference, I attended a workshop about social media, and one of the things discussed was using ads on Facebook. For a minimal fee, you can tailor who sees your ads and how long you want them to run. You pay per click on whatever website you connect it to and you watch your results in real time. So, I decided to try it.
I used my book cover, created two tag lines, linked it to the Amazon page and spent $5 per day for 5 days. I targeted romance readers and decided even if it failed miserably, I was only out $25.
Here’s what happened: According to Facebook, in 5 days, I received 18 clicks on the Amazon page for a total of $24.96 spent. I’m not sure if any of those clicks resulted in sales yet. However, what was unexpected was my associated Facebook author page skyrocketed to reaching more than 2000 people (at one time I think it was at 2400). On a normal week, I reach 200 people max.
My conclusion is that the $25 increased my exposure. Whether that translates into sales, who knows? But I might try it again for a few other announcements I have coming up.