Misadventures in Social Media and Other Reasons Why You Need a Virtual
Marketing Assistant
I’ve been living a double life.
There I said it.
I always wanted to be a writer, and in 2013, that dream
became a reality. But with that realized dream came all of the obstacles for
which I luckily was prepared. I say
luckily, because early on in my writing endeavors I got a great piece of advice
from a great writer: go to business
school or be prepared to hire a business manager.
At the time I received this advice, I was a history/English
undergrad with all intentions of avoiding becoming a teacher, and these words
scared the snot right out of me. I was going to be a writer. Period.
But I went along with it, earning my MBA with a focus in marketing and
spending nearly ten years in various marketing roles at companies that ranged
from venture capitalist start ups to international multi-channel retailers
until that lucky day when my manuscript became a book that other people could
read.
I began meeting and chatting (and sometimes commiserating)
with other authors in earnest, and I happily floated along on my cloud of
euphoria as I released the next book and the next and the next. All along this euphoric highway, I revisited
the business plan I had created before launching my writing career. This included realigning goals to changing
market conditions or new technology and redrafting marketing plans according to
new available media outlets. I did all
of this in a near haze at it was virtually the same thing I did 40 hours a week
for almost ten years.
At some point, I realized I continually received what were,
to me, odd questions.
Do you design your own
book covers? How did you do them?
What is that thing at
the top of your Facebook page that shows the cover of your book?
How did you get so
many people to retweet you?
What is Goodreads?
You can just contact
blog hosts for a guest spot? I paid someone $200 to get me five guests spots,
and I saw no return on it!
This is where I admit I am a complete and total nerd living
a double life. Even though I was adamant
in my early years about only wanting to be a writer, it turns out life had
other plans. While my fellow authors
struggled with creating a Facebook page, I was exploring Tsu and Ello with a
keen eye toward possible expansion of my social media reach. While friends asked me what was the
difference between Weebly and Blogger, I was tinkering with changing the HTML
structure behind WordPress templates just to see if I could do it without
breaking the whole darn thing. And I’m
still too embarrassed to discuss my excitement at the release of Periscope.
It was then that someone said to me the phrase I needed to
wake up: I would pay someone like you to
do those things for me.
I gathered up all the advice of my fellow writers, all the
questions I had been asked, all of the scratched heads bent in my direction,
and I formed a plan to offer those services that were most needed by my fellow
authors.
Let me share another
great piece of advice I once received: there
comes a time when you need to decide what it is most deserves your time and
what doesn’t.
I took this to mean that it was time to hire someone else to
scrub my toilets (possibly the most exciting day of my life!), but for you, it
may mean hiring a virtual marketing assistant.
What does a virtual marketing assistant do?
It can be something as simple as managing your Facebook page
to something as complex as building a WordPress website and setting up an
e-newsletter with sign-up apps plugged into your website and social media
outlets. A virtual marketing assistant
tackles those marketing thingies you always said you would do but either a.)
never understood what you were told to do or b.) never knew you had to do.
You hire a virtual
marketing assistant to do those things that help your book gain exposure while
you are doing the most important thing for your writing career: writing the next
book.
Visit somedayladypublishing.com for more on how I can help
you. Have a crazy idea you want to try
but don’t know how? I like those,
too! Shoot me an email to
somedayladypublishing@gmail.com.
And seriously, hire someone else to scrub your toilets. It’s worth every penny!
About Jess McQuaid
Jess McQuaid always wanted to be a writer.
Then she found out you had to market your books.
While she went on to write Regency romance as Jessie Clever,
Jess McQuaid kept to the practical course and earned her MBA with a focus in
marketing, gaining hands on experience in companies ranging from
entrepreneurial start-ups to multi-channel international retailers. She now
uses her knowledge and experience to help authors expand their readership and
deepen the loyalty of their readers. Learn more at somedayladypublishing.com.
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