Successful Promotion Ideas

I’ve published two books and, while I’m still learning what works and what doesn’t, I’ve discovered several successful promotion ideas that have helped sell my books.

• My mother in law: Seriously, that woman has generated more sales for me by talking to her friends, family and in some cases, complete strangers, than anyone I’ve ever met. Take advantage of your family and friends. Have them get the word out.

• Magnets: I had business card-sized magnets made up when my first book was coming out. Because my book was being published in June, I tied it into the theme of a “beach read” and had a beach scene with my name, the title of my book, website and the release date. I mailed it to everyone I knew with a note announcing my book, giving a blurb, and providing purchase links. I hand out extras at book signings.

• Bookmarks: For my second book, I did the same thing, but with tied it to the idea of curling up with a good book and drinking hot cocoa, since it was releasing in November. Again, I hand out extras at book signings.

• Social media: I have an author page on Facebook, where I promote my books, post cute notes about topics related to writing, post links to my blogs when they relate to writing and generally use the page to keep people informed of my writing progress. I solicit “page likes” occasionally. I also belong to various book and writer groups on Facebook, where again, I promote my books and blogs. I use Twitter and follow editors, publishers and reviewers. I also periodically look for romance readers or chocolate or shoe lovers (since I’ve read there is a connection between liking chocolate, shoes and romance books). Once I tweet with them a few times, I usually end up with their following me as well. I tweet about my books, blogs and writing progress, as well as other things that interest me. I’ve just started using Triberr, which somehow links Twitter posts to other people and expands my reach to more than just my followers.

• Book Signings: I participate in book festivals, library talks/shows and book signings whenever I have the chance. Check your local libraries to see if they offer author panels or local author signings. Purchase a booth at local craft fairs, country fairs, etc.

• Gift Baskets: I contact my local PTO and other school organizations and offer to put together a book basket or two (with things such as candy, lotion, etc.) for their fundraisers, tricky trays, silent auctions and raffles. I add in my bookmarks and info about the book I DON’T include in the basket to encourage the reader to buy the other one.

What do you do?