Paula wonders what promotion works and what doesn’t.
In case you think I might have the definitive answer to
this, I’ll start by saying I have absolutely no idea. All I know is that sales of my latest novel ‘took off’ in
April –but I don’t really know why.
‘Irish Inheritance’ was published at the beginning of
February. The sales by the end of that month were disappointing, to say the
least, despite the pre- and post-publication promotion I did on Facebook and in the yahoo
groups. I also set up my own blog tour, and guested at various blogs, usually
one per week (in an effort not to overdo it!). But I was so disappointed by the
end of February, I seriously considered giving up writing altogether. There
seemed to be no point in continuing to write if only a handful of people were
going to read my stories.
In March, my blog tour continued, and I’ve already told you
about a successful few days around St. Patrick’s Day. After that i.e. during
the last week of March, sales slowed down – and then, WHAM! At the beginning of
April, sales took off again. So much so, that by April 13th, I had sold more
than I sold in the whole of March, and at the moment it looks possible that
April sales will be double the March sales. I track the sales on Novel Rank, by
the way, and I'm not talking about thousands or even hundreds of downloads, but there have still been far more this month than any of my other books have achieved.
The e-book is selling mainly on Amazon’s USA site – and I’m
mystified as my others have usually done better in the UK than in the US. I’ve only done a couple of blog visits in April and I haven’t done
much advertising on Facebook, apart from occasional mentions when a new review
appeared on Amazon. A couple of people have let me know that they have recently
downloaded it, but I have no idea about the other sales.
So I remain mystified (but happy, of course) about the sales so far!