Thursday, September 30, 2010

Getting the Word Out

As soon as I signed on the dotted line of my first contract, I got myself a web-site.

I do most of my promotion on-line. When I have a new release coming out, I'll schedule a blog tour so I can pop in and visit a bunch of places. This time around (I have a new book coming out in November), I'm also going to make better use of the open promo days on the groups I belong to. With my first book, I was still a little green around the gills and didn't set up a blog tour. With my second, I visited about ten other sites, and I did see an increase in my sales. So far I have about five visits set up for November. (If anyone knows of - or has a connection to - a good spot to visit, let me know!)

I also have a Facebook account and a fan page, but I will be the first to admit, I don't use those to their fullest potental. To be honest, there just aren't enough hours in the day to keep up with everything.(And hold down a full-time non-writing job.)

As for off-line, I do order bookmarks for each book and send them to conferences which have put out a call for goodies. (Although I must admit, I was dismayed after a conference my local RWA chapter hosted to see all of the goodies - bookmarks, pens, pencils, etc. - that were left over after the conference. It made me wonder what actually happens to all of those bookmarks I've sent out over the years.)

I've never done a book signing at a bookstore, but I have done several craft sales sponsored by churches, schools, libraries, etc. To be honest, I haven't sold a lot of books through this type of venue, but I bit the bullet and signed on for a show at the local high school just before Thanksgiving. Hopefully lots of people will want to buy books for Christmas gifts!

What I would really like to do is find a way to trace which PR methods I've used are actually the most effective. I'm not sure if there's a way to do that in a concrete way. And I wish promo didn't take so much time away from writing. But that's the way it goes, I guess. It's all connected.

Until next time,

Happy Reading!



  1. Debra, You really seem to be doing well with all your promotional activities. Good luck with your new book too.

  2. I've asked Lindsay Townsend to contact you about a blog spot one her site in November, Debra.
    Agree with you about wishing there was some way of knowing which promotional activities have the most effect!

  3. Margaret, Thanks for the wishes.

    Paula, Thanks for passing my name along.